The mobile marketing industry has grown to over 50 million mobile users across the world just in the first quarter of 2010. This indicates an increase of almost 50% compared to the same time period in 2009. Given that the sales statistics of mobile phones have increased steadily over the past five years, this industry is growing exponentially, averaging about 20% year-over-year. With the advent of SMS technology that came out commercially in 1992, marketing experts began to raise their efforts to unprecedented levels.
It was at that time that mobile marketing became a reality to a whole new generation of marketers, some of which had experience in the mobile industry and some who were completely new to it. 2004 marks the year where mobile marketing technology became ubiquitous because so many consumers had cell phones in their hands. Mobile marketers are now armed with lists compiled with tens of thousands of subscribers that can relate to niche products and demographics.
These marketers send out mobile advertisements to these target groups with a hit rate that significantly exceeds that of any other type of marketing strategy. The costs of cell phone marketing are far outweighed by the benefits.
Some of the largest companies are using mobile marketing to engage and relate to their prospective customers. They hire companies that specialize in cell phone marketing in addition to advertising through traditional channels such as television, print and new media. Companies are gaining an edge by building a subscriber base through SMS messages that capture telephone numbers, with the benefit of receiving free gifts and chances to win prizes. Consumers are then placed in databases with other customers who fit the same demographic profile.
When savvy companies hire mobile marketing firms to run ad campaigns for them, what they are really getting is millions of people that will receive advertisements right in the palm of their hands. Internet marketing websites use these services to increase their ratings and maintain more efficient campaigns for their sites. In addition, by sending out millions of text messages to subscribers with incentives to visit their web properties, these advertisers increase their page rank and search engine visibility.
Many renowned book publishers have been using text messaging services to promote the launch of new books this way. Fans who have subscribed to their newsletters and promotions instantly can receive messages as soon as new publications hit the stands. This can lead to campaigns where thousands of books can get presold within days. Currently there is no faster way to get the attention of a passionate fan base.
Given that your message will be placed in the hands of millions of prospective customers with high conversion rates exceeding 2%, the expenses related to recurring mobile marketing campaigns is quite small.