Although the basics of marketing are mainly unchanged, the overall landscape is in continuous motion. The technology progress makes everything unfold much faster and companies that want to keep pace with this trend need to educate themselves on these new tools and techniques for spreading their messages to consumers. Here are ten marketing concepts you should master:
1. Mobile Domination
You may have already heard that mobile is becoming more and more important. U.S. consumers spend more time on their smartphones and tablets than desktop computers and laptops. This is the perfect time for you to learn as much as you can about mobile searching, optimisation, user experience, and conversion rates. We are all hooked on mobile devices and this is something smart marketers should use to gain a nice competitive edge.
2. Customer Segmentation
Companies should know how they acquired those names on their marketing lists and collect demographic information with the purpose of improving their targeting accuracy. Why send out half a million email messages if you have no idea who’s going to receive them? Make sure you have a method to keep your leads and prospects organised by demographics so that you know what part of your audience is the best fit for each of your promotional campaigns.
3. Integrate Sampling Into Your Social Media Strategy
According to a Product Sampling Council survey, 92 percent of subjects stated they would purchase a new product if they tried a sample and liked it. What’s the meaning of this insight? Sampling does work. All you need is to hand out your product to the right consumers. You can use social media websites like Facebook to distribute your samples to people who match your desired demographic profile. As demographic data is already linked to their Facebook profiles, marketers can use Facebook to collect valuable information when distributing their samples. They can also track future purchases with ease. Furthermore, consumers will probably share your samples with their peers, thus increasing brand awareness and consumer trust, eventually leading to a better ROI.
4. Brand Ambassadorship
Encouraging your best employees and your loyal consumers to become brand ambassadors can bring you a significant gain in terms of marketing. Although business owners may have a hard time at understanding this concept, creating brand ambassadors leads to attracting more people to become your customers. As loyal followers will speak for your brand, they will create trends many others will follow. Create hashtags and offer incentives to brand ambassadors who use their social media profiles to post about your products. This will make their friends more receptive to your messages, thus leading to an increase of your customer pool.
5. Marketing Automation
Not too long ago, automation was the privilege of huge brands who had the funds required to invest in top-notch software platforms and tools to automate various marketing activities such as email, social media and any other repetitive tasks. Today, marketing automation has become easily available and extremely affordable. The time when only big guys were able to use it has gone. Today, businesses of any size can benefit from speeding up their marketing processes by implementing automation tools.
6. Content Is Still King
Today, everybody can publish anything online on a wide choice of platforms. This concept leads to the need for brands to hire an expert UK video agency for video contents, writers, speakers, and developers. Moreover, you need writers who not only excel at writing compelling content but also have a good knowledge of your niche market. Great writing skills are useless if your content creators don’t know how to adjust their writing to cater to your specific audience.
7. Transparency Matters
Although brands can be totally transparent across the different online media, very few of them take advantage of this opportunity. Many of them are actually against this type of transparency. The best brands are the ones that are always open and transparent, enabling their clients to know everything they’re doing to serve their interests.
8. Social Media Needs Patience
Many marketers get frustrated if they don’t see immediate results of their social media strategies. These things take time. Give your followers time to express their interest in your activities and their brand loyalty. Social media success is a matter of long-term commitment, persistence, and patience.
9. Globalisation Is a Matter of the Past
Thanks to modern technology, marketing is becoming more and more individualised. This is more a deep transformation rather than a trend to follow. Brands start to rethink their regional strategies to gain more influence in local markets.