The desire for a successful online business is achieved only when you are able to incorporate definite improvements in the website. Primarily, the website should have a great content, SEO friendly url structure, proper utilization of meta tags, appealing layout and fast loading speed with easy navigation system for the visitor. If you provide value added service or products through your website, proper online marketing is necessary. It would help the website achieve high rankings in search engines to get the advantage of numerous visitors, who may turn into potential customers through the conversion technique.
You need to understand the fundamentals of SEO so that your website ranks higher in search engines in an effective manner. Creating an efficient website is the task of an expert. However, you should know that search engines are able to identify text through HTML code and are not able to scan images though they make the website attractive to visitors. You should, therefore, favor appropriate text value than using fascinating images in making the website. If you use images, do not forget to use alt tag.
You must have a title of a page before you describe the product or the service that you offer. Search engines have an inclination to mark the title to ensure the content of the page at the first shot. Title tag is one of the most important elements because whenever search engines display any result, it shows title tags and Meta description of a website. Sometimes content of the web page relates to search terms as description. You can notice this feature especially on Google. Try to keep the title tag within 65 characters. Create the title that makes sense and do not use unnecessary keywords, which may cause keyword spam.
Selection of keywords is an important aspect of creating the web page. You should know that proper url structure, meta tags, meta description, header tags, alt tags and body content and all these factors help search engines identify the subject of the web page and in turn search engines can display the web page against the user query. Try to keep keyword density between 2 – 4 %. Highlight titles and subtitles of your website with header tags to organize your webpage. You may highlight most important keywords with strong and bold HTML tags. Remember that content is really important and hence create contents for your visitors not just to impress search engines. Value added content reduces bounce rate and has the ability to convert visitors into potential customers.
The content should be useful and helpful to visitors so that they feel benefited. External link building is done to create the scope of getting more visitors to your page. Accordingly, these links are also scrutinized by search engines to determine the page rank of the website. When you acquire links from good neighborhood, you improve the page rank of your website, which helps achieve higher search engine ranking. The number of links directed to your webpage from other web pages of importance and relevance also counts in this respect. It is just like voting system and a link from a high page rank site is considered a positive vote, which enhances the chances of getting improved page rank of your website. Search engine giant has mentioned guidelines on the back link building activity, which should be seriously followed to acquire authority or relevant links to your website. Create links to your site from reliable or important sites so that the vote is accepted as a positive one by search engines. When you make the website SEO friendly, you have the opportunity to achieve success in online business.