We use the word “technology” a good deal these days. Depending upon the frame of reference, the word can mean a lot of diverse factors. It may also apply to a lot of diverse types of ‘products’. Some definitions of technologies (compiled from quite a few on the internet) are:
the broad idea that bargains with a species’ usage and knowledge of tools, implements, and crafts, and how it affects a species’ capability to handle and adapt to its environment.
the human innovation in action that involves the generation of understanding and processes to develop systems that solve complications and extend human capabilities.
the innovation, adjust, or modification in the organic atmosphere to satisfy perceived human needs and wants.
the practical application of science to commerce or business, e.g. applying scientific know-how to meet an objective or solve an issue.
the collection of any certain info and know-how (regardless of whether in tangible kind, for example models, prototypes, drawings, sketches, diagrams, blueprints, manuals, software, or in intangible form, such as coaching or technical solutions) that is definitely essential for the development, production, or use of a solution or solution family members.
We have a tendency to feel of technologies extra in terms of the final two definitions around the list rather than the initial three definitions.
A popular thread that runs by way of these definitions is that they are referenced to us and our spot in our existing or to-be-changed environment, and to our desires and wants as we perceive them to become.
For any technology or item to be successfully marketed, first and foremost it ought to provide a solution for any true or perceived problem. This really is correct irrespective of the solution to become sold or the approach of promoting.
Promoting is constantly about coping with buyer perceptions. It can be extremely easy to create terrible perceptions and tough to create and preserve very good perceptions. Keys to superior perceptions are generally top quality items relatively priced that provide genuine worth for the consumer, in conjunction with flawless customer help and service.
Price tag just isn’t always the crucial metric attracting customers. In line with Copernicus marketing tactic group in Massachusetts, only 15-35% of person consumers think about price as a essential issue in a acquire, and much more than 60% do not take into consideration value as a major factor. On smaller ticket items, greater than 80% of prospects cannot recall the price tag paid (appropriate to within 10%) for a item immediately after 7-10 days. As outlined by Holden Advisors, 65% of consumers inside the business-to-business segment prefer value more than price.
Therefore, strive to present real value and you can sell at reasonable prices in all small business segments.
But… and here is the Significant BUT: All customers try to remember the Brand/Company, and their knowledge inside the obtain with the solution. These customers now develop into either your brand or products’ ally or enemy as a result of that experience. Your shoppers can become/remain loyal to you or jump ship to a competitor that does provide the worth that the consumer perceives and is prepared to spend for.
As a marketer, your activity (need to you decide on to accept it) will be to fully grasp your consumers perception of value as well as your value to them, then decide no matter if or not you may supply it together with your solution, technology, and service.