The mobile marketing industry has grown to over 50 million
mobile users across the world just in the first quarter of 2010. This indicates
an increase of almost 50% compared to the same time period in 2009. Given that
the sales statistics of mobile phones have increased steadily over the past
five years, this industry is growing exponentially, averaging about 20%
year-over-year. With the advent of SMS technology that came out commercially in
1992, marketing experts began to raise their efforts to unprecedented levels.
It was at that time that mobile marketing became a reality
to a whole new generation of marketers, some of which had experience in the
mobile industry and some who were completely new to it. 2004 marks the year
where mobile marketing technology became ubiquitous because so many consumers
had cell phones in their hands. Mobile marketers are now armed with lists
compiled with tens of thousands of subscribers that can relate to niche
products and demographics.
These marketers send out mobile advertisements to these
target groups with a hit rate that significantly exceeds that of any other type
of marketing strategy. The costs of cell phone marketing are far outweighed by
Some of the largest companies are using mobile marketing to
engage and relate to their prospective customers. They hire companies that
specialize in cell phone marketing in addition to advertising through
traditional channels such as television, print and new media. Companies are
gaining an edge by building a subscriber base through SMS messages that capture
telephone numbers, with the benefit of receiving free gifts and chances to win
prizes. Consumers are then placed in databases with other customers who fit the
same demographic profile.
When savvy companies hire mobile marketing firms to run ad
campaigns for them, what they are really getting is millions of people that
will receive advertisements right in the palm of their hands. Internet
marketing websites use these services to increase their ratings and maintain
more efficient campaigns for their sites. In addition, by sending out millions
of text messages to subscribers with incentives to visit their web properties,
these advertisers increase their page rank and search engine visibility.
Many renowned book publishers have been using text messaging
services to promote the launch of new books this way. Fans who have subscribed
to their newsletters and promotions instantly can receive messages as soon as
new publications … Read More
The number one mistake people make when they start building their online
business is to ignore list building until the very last. They like to focus on
how to generate traffic, create this very complicated sales funnel and even
spend lots of time and money in building a product. The truth is that if you
are not building a list since day one, then you are losing a lot of money in
future sales, something that people do not understand about the power of list
You see, list building is the only possible way for you, as a business
owner, to create future sales without the need of having new visitors to your
website. This is possible because the real power of building a list lies in the
relationships you create with that list. If you manage to get a good
relationship with your subscribers, then you will see your online income
skyrocket. Why? Because they will begin to trust you and when you want to
promote something new, they would at least open your email and check the sales
page, and as you know, the more people going to your sales page, the higher
your conversion rate.
Also you can make money without any new visitors to your site, because you
can leverage the power of your list to create new products that will manage to
fulfill your subscribers needs and wants. You do this by creating a
communication with your list asking them what they want to know more about, or
what the biggest problem they are facing when dealing with a specific need.
Now once you get their responses, then you can create something that will
cover those needs. Then it is up to you if you want to charge something for the
product created or just offer it for free, as a gift for their loyalty and
trust to you. Either way both alternatives would create a path for future
income from that list because even if you offer that product for free, that
action will help you build an even stronger relationship with your subscribers
and they will know more about you and the real mission of your business, which
should always be to provide an excellent service to others.
There are many online business models you can follow online, but your real
asset is definitely your list. That list is the … Read More
Deciding to quit work
and be a stay at home mom can be a very difficult thing for any working woman.
This is because many families require a second income to supplement the cost of
childcare. However, with a normal 9 to 6 job it is tough for the mother to take
care of the child. This is why more and more women nowadays are becoming work
at home moms.
internet has helped all these women to work and earn money from their homes.
Any woman with a desire to earn money can start her own business from her home
itself and support her family. There are so many businesses that any work at
home mom can indulge in. She can start her own affiliate business, write
content for article directories or for the various websites on the internet,
participate in online auctions or even work as a data entry specialist. Whether
you have the skills or not, you can definitely make a living working from home
on the internet.
Moms usually choose
this way to earn money because of the high costs of child care and their desire
to spend more time with their family. Working out of your home, you will be
able to squeeze time from all the chores and work. This is easy if you are
working from your home itself. You can work in the evenings when your children
are out playing or if you have a very small child, you can work in the
afternoon as the child catches a nap.
One distraction though
can be your relatives and neighbors who fail to understand the pressures of a
work at home mom. Neighbors that drop by unannounced or relatives who talk on
the phone for hours can be a huge distraction. All you need to do under such
circumstances is to know how to firmly say NO. If you are ready to refuse and
let your guests understand that you have a heavy schedule and that you need to
abide by it, then slowly and steadily, with time the disruptions will stop.
So, now if you are
considering becoming a work at home mom, then there are many places on the
internet that will provide you with all the guidance required to establish your
own successful work at home business venture. Just a single Google Search will
reveal many different … Read More
Millions of people are
taking advantage of the Internet limitless possibilities these days. Many are
working with all of the ways there are to earn extra cash online. Tens of
thousands have even been able to make enough money to quit their day job and
earn their entire living from their home. Millions of people have been laid off
during the present economic climate, and they are testing the online waters.
While they’re on unemployment, they work on their online skills while they send
out their resumes.
There are lots of ways
to make money online. From building website businesses, selling products or
selling ads, to taking online surveys, and everything in between. The problem
is that most of the things that you do online either need a set of skills that
takes time to develop, or you need to spend many hours growing your online
It’s very important
that you find your direction early in the process, and research it enough that
you don’t let yourself get diverted from it after you get started. You’ll need
to purchase tools and courses to help you get going, or you’re going to spend
all of your time trying to discover what is important and needed, and what is
not. There are a lot of scams out there, but the truth of the matter is; most
are not scams, they are just not complete systems. I can think of four courses
offhand that will help you get started in various ways, and give you real
Many people have the
idea that they can get the information to start a successful internet business
for free. On one level they are correct, you can. However, if you choose the
right product, you will not only get needed knowledge, you will also get tools
that will save you many hours of your time. That is so important that I cannot
stress it enough. It is a lot of work to setup websites to promote your various
products and ads for instance. You need to build a lot of sites promoting a lot
of products in a lot of niches. Why? Because some niches won’t work at all.
Many will make a profit, buy not nearly enough to make a living. You need to
multiply those revenue streams.
When working towards
an internet business, stay away from product pitches that guarantee riches.
… Read More
Although the basics of marketing are mainly unchanged, the overall landscape is in continuous motion. The technology progress makes everything unfold much faster and companies that want to keep pace with this trend need to educate themselves on these new tools and techniques for spreading their messages to consumers. Here are ten marketing concepts you should master:
1. Mobile Domination
You may have already heard that mobile is becoming more and more important. U.S. consumers spend more time on their smartphones and tablets than desktop computers and laptops. This is the perfect time for you to learn as much as you can about mobile searching, optimisation, user experience, and conversion rates. We are all hooked on mobile devices and this is something smart marketers should use to gain a nice competitive edge.
2. Customer Segmentation
Companies should know how they acquired those names on their marketing lists and collect demographic information with the purpose of improving their targeting accuracy. Why send out half a million email messages if you have no idea who’s going to receive them? Make sure you have a method to keep your leads and prospects organised by demographics so that you know what part of your audience is the best fit for each of your promotional campaigns.
3. Integrate Sampling Into Your Social Media Strategy
According to a Product Sampling Council survey, 92 percent of subjects stated they would purchase a new product if they tried a sample and liked it. What’s the meaning of this insight? Sampling does work. All you need is to hand out your product to the right consumers. You can use social media websites like Facebook to distribute your samples to people who match your desired demographic profile. As demographic data is already linked to their Facebook profiles, marketers can use Facebook to collect valuable information when distributing their samples. They can also track future purchases with ease. Furthermore, consumers will probably share your samples with their peers, thus increasing brand awareness and consumer trust, eventually leading to a better ROI.
4. Brand Ambassadorship
Encouraging your best employees and your loyal consumers to become brand ambassadors can bring you a significant gain in terms of marketing. Although business owners may have a hard time at understanding this concept, creating brand ambassadors leads to attracting more people to become your customers. As loyal followers will speak for your brand, they will … Read More