Author: Farah Williams

Google SEO ranking factors : 11-20

We’ve already looked at the top 10 factors to improve your search engine rankings. Now here are 10 more points to bear in mind.

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11. Page loading times

Website visitors – and therefore search engines – want fast loading pages. According to the BBC, around 50 per cent of visitors won’t wait for more than three seconds, so if your site takes longer, you need to increase its speed as a matter of urgency.

12. Inclusion of sitemaps

A sitemap is a handy tool that reassures Google that your site is user-friendly and well thought out.

13. Appropriate link anchor text

Don’t use the words ‘click here’ on links, but choose descriptive text instead. This proves to Google that your link is of high quality.

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14. Intuitive layout

Can your visitors find their way around your site and pages to find the information they want? Google will reward you with higher status if your layout encourages visitors to stay on your site.

15. Don’t overdo the keywords

Keywords are important, but too many instances of them will lower your rankings. Keywords can be a minefield, so look out for agencies specialising in the subject. You can source great SEO in Dublin, for example, with leading agencies, such as http://www.rycomarketing.ie/seo-dublin-seo-ireland.html, who offer a complimentary SEO audit to see how your site is performing.

16. Use keywords at the start of your title

Google likes to see keywords at the very start of your content, so aim to include a keyword as the beginning of your title to ensure good rankings.

17. The user experience

Google looks for ease of use, responsive design and compatibility across a variety of browsers, to ensure that users will benefit from visiting your site. A good web design team will ensure that your site delivers on all counts.

18. Remove broken links

Google dislikes broken links, so check all outbound links regularly and remove any that lead to ‘404’ pages. Failure to do so will dramatically lower your rankings.

19. Optimise images

Google looks for good quality images with appropriate ‘alt’ tags. Make sure file names include descriptions and keep images to an appropriate size for speedy loading times.

20. High quality outbound links

Outbound links are good, but only if they lead to high quality websites, so don’t use links just for the sake of it.… Read More

Try These DIY Pallet Projects

To add some quirky style to your home, there is nothing better than turning a regular every day or throwaway item into something special. Pallets are often given away for free and these useful wooden objects can easily be turned into a great piece of furniture simply by using a little creativity and effort.

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There are lots of great DIY ideas for pallets; however, the first thing to do is to ensure your pallets are safe and suitably heat-treated. It is important not to use pallets that have ‘MB’ printed on them, as this means they have been treated with the pesticide methyl bromide. There can be various stamps on pallets, so make sure you research to ensure yours are safe to use.

Bookshelves

One interesting idea to start you off with a DIY pallet project is a bookshelf. Using pallets, you can create a useful and attractive storage space for books or other items. You can turn the pallet on its side to reveal the slats spaced horizontally or rip out the wood to create your own shelves.

Get the lodge look

For an alternative pallet project, you could try placing the pallet wood on your walls for a rustic look. Instead of wallpaper, using pallet slats gives your room the appearance of a wooden lodge. You can get hold of pallets for free thrown away by shops; alternatively, you can obtain excellent pallet options and storage solutions from providers such as http://www.rackzone.ie/, enabling you to easily find pallet racking in Ireland or elsewhere.

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Coffee table

Coffee tables can be made from pallets to create a strong and sturdy finish. You can use the pallet slats as a base with small feet added if necessary or stack multiple pallets to raise the height of the table. Once held together, you can add a smooth table top surface, such as glass, plastic or a sheet of wood. It is also possible to build your own coffee table on a budget using old planks.

Outdoor sofa

Pallets can also make great garden furniture; for example, you can use pallet wood to create a beautifully rustic slatted sofa for the garden or patio. Simply add cushions to make it a bit more comfortable and this rustic sofa will look great and make a functional and attractive piece for outdoors.… Read More