Maybe you’re building a brand-new gas station. Maybe you already have one, but profits are a little lower than you expected. Regardless of your reasons for researching gas station ownership tips, here are just a few ways to satisfy more customers and bring in more money.
1. Clean It Up
First impressions are powerful, and you don’t want customers to drive past your gas station because it looks dirty or grimy. Make a habit of washing your windows and sweeping your parking lots, and don’t let garbage accumulate around your dumpsters. Be sure that your fuel signs don’t have any missing or blinking numbers. You might even hang an air freshener at the door if you’re feeling especially fancy.
2. Expand Your Services
You can offer a lot more to your customers than just gas and candy bars. For example, a few warming plates can become the basis of your new “fresh food” corner that offers hot dogs and pizza slices. An outdoor air pump can attract people with flat tires who don’t want to bother with a mechanic. If you have the money for gas station construction, you can even install a big moneymaker like a new car wash.
3. Improve Your Security
Studies have shown that safety is one of the top concerns of people choosing a gas station, especially when they’re driving at night. No one wants to witness a robbery or get mugged in the parking lot! Increase the security measures around your building by installing fences, cameras and flood lights that keep undesirables from thinking that you’re an easy target. As a bonus, these things will reassure your customers of their personal safety before they walk inside.
4. Lower Your Prices
It might sound counterproductive, especially if you’re struggling financially, but gas stations are notorious for their high prices. If you can buck the trend and give yourself a reputation for fairness, you’ll build a much more loyal customer base than you would otherwise. People will come to you willingly and not just because they’re on empty and have no other options. You’ll become the first choice among all of your competitors.
These are just a few ways to bring in more money through your gas station. Whether you’re implementing small-scale changes or big-time renovations, the most important thing is that you have an eye towards the future. Good luck!