We use the word “technology” a good deal these days. Depending upon the frame of reference, the word can mean a lot of diverse factors. It may also apply to a lot of diverse types of ‘products’. Some definitions of technologies (compiled from quite a few on the internet) are:
the broad idea that bargains with a species’ usage and knowledge of tools, implements, and crafts, and how it affects a species’ capability to handle and adapt to its environment.
the human innovation in action that involves the generation of understanding and processes to develop systems that solve complications and extend human capabilities.
the innovation, adjust, or modification in the organic atmosphere to satisfy perceived human needs and wants.
the practical application of science to commerce or business, e.g. applying scientific know-how to meet an objective or solve an issue.
the collection of any certain info and know-how (regardless of whether in tangible kind, for example models, prototypes, drawings, sketches, diagrams, blueprints, manuals, software, or in intangible form, such as coaching or technical solutions) that is definitely essential for the development, production, or use of a solution or solution family members.
We have a tendency to feel of technologies extra in terms of the final two definitions around the list rather than the initial three definitions.
A popular thread that runs by way of these definitions is that they are referenced to us and our spot in our existing or to-be-changed environment, and to our desires and wants as we perceive them to become.
For any technology or item to be successfully marketed, first and foremost it ought to provide a solution for any true or perceived problem. This really is correct irrespective of the solution to become sold or the approach of promoting.
Promoting is constantly about coping with buyer perceptions. It can be extremely easy to create terrible perceptions and tough to create and preserve very good perceptions. Keys to superior perceptions are generally top quality items relatively priced that provide genuine worth for the consumer, in conjunction with flawless customer help and service.
Price tag just isn’t always the crucial metric attracting customers. In line with Copernicus marketing tactic group in Massachusetts, only 15-35% of person consumers think about price as a essential issue in a acquire, and much more than 60% do not take into consideration value as a major factor. On smaller ticket … Read More